451 ACTIVE ︎
SELECTED
FOUNDATION — £19
SELECT
SIGNATURE — "I scrolled back through 3 years of training in my notes app. It was the same weights & reps. I was 66kg the entire time. But the moment I trained with the right structure, my body changed more in 3 months than it had in 3 years."
Jeff Huynh – Creator of BUILD
"I've tried three different plans before this. They all looked the same... a massive spreadsheet. This was the first plan that I enjoyed using. My chest has gotten much bulkier and people have started to notice."
Kevin T — Verified Buyer
This is for you if...
✔︎ You're completely new to the gym
✔︎ You've tried before but nothing stuck
✔︎ You want to build muscle but don't know where to start
✔︎ You want the habits in place before going bigger
✔︎ You'd rather start right than start fast
This is not for you if...
✕ You're looking for a shortcut
✕ You'll open it once, get to week 2, and stop
✕ You keep delaying starting
300+ in the community.
They're the proof now too.
★★★★★
"For the first time in my life I've actually stuck to a gym routine. Not because I forced myself — because the plan made it easy to keep going."
Emmet C — Verified Buyer
★★★★★
"I started seeing real results after 2-3 weeks. The structure is unlike anything I'd tried before — you actually know exactly what to do and why."
Andrew M — Verified Buyer
You don’t need a coach.
You need a system.
A coach charges £1000+ and only works while you're paying.
This is one system you can adapt, yours forever.
A PT session
£60
per session · one day
12 weeks with a coach
£1000+
average · stops when they do
The FOUNDATION system
£19
once · yours forever
WEEK 1–2
"MOVEMENT FOUNDATION"
Learning the core movements with correct form. The fundamentals most beginners skip — and prevent them from growing later.
"MOVEMENT FOUNDATION"
Learning the core movements with correct form. The fundamentals most beginners skip — and prevent them from growing later.
WEEK 3–4
"FIRST PROGRESSION"
Increasing load to the movements you've now learned. Your first real experience of structured overload.
"FIRST PROGRESSION"
Increasing load to the movements you've now learned. Your first real experience of structured overload.
A LOOK INSIDE ︎︎︎
FAQ
What level is this for?
This Foundation edition is the starter system for complete beginners who want to see how the structure works before committing to the complete system. Designed to build the habits and base to build upon future training. If you've trained a bit before and want to push further, the Signature edition is your next step.
I've never been to a gym before. Will I be lost?
No. The system assumes zero prior experience. Every exercise has an instructional video, the split is simple (3 days a week, full body), and the first phase is built specifically for someone learning the movements for the first time. You won't need to know anything before starting — that's the entire point.
What do you actually get?
Two things. The 12-week training system PDF, and the companion app you train from. The plan is the system: the structure, the progression, the nutrition. The app is how you follow it day to day, every session and every exercise with a video, so you always know what to do and how to do it. You keep your own numbers, in your notes app or a notebook, whatever you'll actually use.
What equipment do I need?
Standard commercial gym equipment (barbells, dumbbells, cables, machines).
Do I need to track calories every day?
You set your targets once. Your maintenance calories calculated, then adjusted for your goal (bulk, maintain, or cut). It's about being consistent, and not obsessing over every gram.
How does the 2-phase structure work?
Weeks 1–2 (Movement Foundation) focus on learning the core movements with correct form and weight. Weeks 3–4 (First Progression) increase the load — your first real experience of structured overload. The progression is built in so you're always moving forward.
What’s the difference between Foundation and Signature plans?
Foundation is a 30-day starter system, built for beginners and returning lifters who need structure from day one. Signature is the full 12-week system that adapts to how many days a week you train, from 3 to 6, designed for all levels ready to commit to a longer programme. If you're not sure, start here. You can move up to Signature after.
Can I do this if I'm slightly overweight rather than skinny?
Yes. The system is designed for body recomposition — building muscle while losing fat. The nutrition chapter sets your calorie target based on your specific goal. The training is identical regardless of your starting point.
Two things. The 12-week training system PDF, and the companion app you train from. The plan is the system: the structure, the progression, the nutrition. The app is how you follow it day to day, every session and every exercise with a video, so you always know what to do and how to do it. You keep your own numbers, in your notes app or a notebook, whatever you'll actually use.
What equipment do I need?
Standard commercial gym equipment (barbells, dumbbells, cables, machines).
Do I need to track calories every day?
You set your targets once. Your maintenance calories calculated, then adjusted for your goal (bulk, maintain, or cut). It's about being consistent, and not obsessing over every gram.
How does the 2-phase structure work?
Weeks 1–2 (Movement Foundation) focus on learning the core movements with correct form and weight. Weeks 3–4 (First Progression) increase the load — your first real experience of structured overload. The progression is built in so you're always moving forward.
What’s the difference between Foundation and Signature plans?
Foundation is a 30-day starter system, built for beginners and returning lifters who need structure from day one. Signature is the full 12-week system that adapts to how many days a week you train, from 3 to 6, designed for all levels ready to commit to a longer programme. If you're not sure, start here. You can move up to Signature after.
Can I do this if I'm slightly overweight rather than skinny?
Yes. The system is designed for body recomposition — building muscle while losing fat. The nutrition chapter sets your calorie target based on your specific goal. The training is identical regardless of your starting point.
I wasted years before I figured this out. You don't have to.
Join 300+ guys using a real system today.